Hypertech has a dedicated department of +5 usability experts including business analysts, consultants, information architects, and visual designers, who are able to get a 360-degree view of your project and apply the appropriate tools and methods to ensure a clear layout, intuitive usage, transparent navigation, and high interactivity.

With years of experience in a variety of business domains Hypertech utilizes user-centric, business objectives based approach to UI design. We choose the right focus for different types of solutions and their modules.

Hypertech UI Design Principles

Hypertech highlights and unites the core principles of a highly usable solution, and applies them practically in UI:

Effectiveness & Visibility each user’s action should produce a result. Effective UI increases customer satisfaction and employee productivity, so we carefully treat both frontend and backend usability. Hypertech adds maximum visibility to objects, so that users can easily identify the function and take a correct action spending minimum time to accomplish a task.

Procure in addition to careful software architecture design which is vital to the application performance, our experts tune the application interface for quick response by implementing RIA technologies and features.

Consistency and Predictability once a function is learnt users reasonably anticipate that the next time it will behave identically. We ensure that the similar looking functionality produces similar results throughout the entire application.


We utilize a highly transparent iterative approach that allows achieving better usability results and increasing application productivity. The following 4 phases describe how we handle UI design tasks within the development process:

Requirements and Conceptual Design

Hypertech delivers user-centered UI design paying great attention to the analysis of use cases and business scenarios, highlighting target user groups and identification of critical success factors.

At this stage Hypertech develops data models, entity relationship schemes and workflow diagrams to eliminate possible vision gaps and serve as guidelines for further project stages.

UI Prototyping

Depending on the business goals, functional scope and complexity level of the project Hypertech delivers a number of prototype artifacts:

Static Mockups

Clickable Wireframes

Fully Designed Prototype

The professional software prototyping is also available at Hypertech as a separate service.


UI Programming Approach

At the development stage the Hypertech’s goal is to deliver functional interfaces as early as possible to leave enough space for possible changes and improvements.

Technology Factor

Actual interface implementation depends strongly on the chosen technologies, so Hypertech strives to cut project costs by utilizing best-practices for the particular technology and get maximum technology benefits / comply with restrictions at the earlier conceptual and prototyping phases.

Usability and UI Testing

The Hypertech QA team executes business scenarios and use cases to detect interface issues or inconsistencies that distract and mislead users from arriving at their goals. Hypertech utilizes several testing methodologies and options in order to minimize possible issues at the earliest project stages, enable quick response to changes and organic refinery.

The professional software testing is also available at Hypertech as a separate service.

Visual Design

In most cases (for some types of web apps UI has a very minor importance or even doesn’t require UI at all) visual design is an integral part of web application development project.

Prototype Testing

Iterative Testing

Acceptance testing

Hypertech always keeps in mind that visual design is a vital tool to increase usability by fastening interface learning, memorability and consistency, and provide additional value to the application making its usage enjoyable.

The Hypertech graphic design team works in close collaboration with analysts and usability testers, providing high quality results.

All the layouts, forms and their elements and controls produced by Hypertech designers are tailored to easy HTML slicing, thus avoiding expensive efforts for implementing visuals to the application engine.